The real revolution isn’t just where the ads are shown, but how they behave once they are live. This is where Atrium introduces the concept of video ads that optimize themselves.

Traditionally, an ad campaign followed a rigid “set it and forget it” model. You produced a creative, bought a set amount of impressions, and waited until the end of the quarter to see the results. If the creative didn’t resonate, the budget was already spent. Self-optimizing ads change this dynamic entirely.

When we talk about ads that optimize themselves, we are referring to the ability of the platform to analyze performance metrics—such as completion rates, click-throughs, and household attribution—in real-time. If one version of a creative is performing 20% better than another in a specific geographic region or on a specific streaming device, the system automatically shifts the weight of the campaign toward the winner. This happens without a human media buyer needing to log in and manually adjust spreadsheets.

Image: Video ads that optimize themselves.

The benefit to the brand is twofold: efficiency and performance. You no longer waste “top of funnel” budget on underperforming segments. Instead, an advertiser can ensure that every dollar spent is being funneled into the creative-audience pairing that is most likely to convert.

In the fast-paced world of live sports and premium streaming, where every second of attention is expensive, having an ad that “thinks” for itself is the only way to remain competitive. Welcome to the future of CTV—where your ads are as smart as the devices they play on.

While the way people connect to stories will never change, the way a story is produced is changing - and changing rapidly.

Slow cycles, back-and-forth emails, siloed teams. Developing creative for any advertising campaign is cumbersome. Optimizing performance for any campaign is too slow. It’s bottlenecked. It can’t move at the speed of a single an impression.

It doesn’t need to be this way. Because, as the world enters a new phase of global computing, the way people are building businesses is changing. And that’s the way it should be. People should spend more time living their life - with friends, family, exploring new places - than staring at a lifeless demand side platform interface.

The problems we see today:

1. Ad buying hasn’t modernized. Slow, cumbersome creative and optimization flows rely too much on people, losing valuable conversion opportunities.

2. Buying behavior is changing. With the rise of OpenClaw, the largest open-source project in human history, new and emerging creation channels offer cleaner, faster creation flows.

3. Creative tools are overwhelming. How can any one person stay on top of all the advancements in creative generation? It’s complicated. It’s exhausting.

Meet Atrium, pioneering Autonomous Video Ad Optimization (AVAO):

1. Advertising for the agentic age. Static self-serve platforms are soon a thing of the past.

2. As simple as a text. Login, send an email, or fire off a text to optimize, build creative, or get insights. It’s that easy.

3. All creative platforms in one place. Always get the market leading tools.

Meet Autonomous Video Ad Optimization (AVAO) - the future of TV advertising.

Against this backdrop, we introduce Atrium - video advertising for the agentic age.

Learn Context

Answer a simple question: What are you selling? Work with your Atrium Strategist to share product lines and service offerings. The Strategist will ask a few questions, learning context on your business and what you are looking for.

Build Creative

The Strategist will build video ad creative (don’t worry you can upload creative too, if you prefer) using the best third-party generative tools available.

Deploy

It will assemble a campaign and deploy it to TV channels in seconds.

Optimize

Once the campaign goes live, the Strategist will share insights and suggestions on changes. It will never do anything without your approval - but you can turn on autonomous mode and the machine will work for you 24/7.

Feeds are saturated with sponsored content. AI-generated creative blurs the line between authentic and synthetic. Deepfakes, bots, and automated persuasion have made digital environments feel increasingly unstable.

This erosion is not theoretical. It shapes how people interpret messages, how quickly they dismiss claims, and how skeptical they are of brands they encounter online.

In this environment, trust is no longer a given.

The Shift From Attention Economy to Trust Economy

For years, the dominant narrative in advertising centered on attention.

Who could capture it. How cheaply it could be acquired. How efficiently it could be converted.

That framework is breaking down.

As attention becomes abundant and fragmented, trust becomes scarce. Consumers may see thousands of ads, but they believe very few. This shift reframes the challenge for brands. Visibility alone is no longer enough. Presence must feel credible. Messages must feel grounded in reality rather than manufactured for optimization.

OOH is uniquely positioned to meet this moment.

Why Digital Trust Is Eroding

Digital advertising has not lost trust because it is ineffective. It has lost trust because it feels increasingly artificial.

Algorithms decide what people see. AI generates content and headlines at scale. Optimization prioritizes engagement over substance. The result is a stream of content that feels designed rather than lived. As AI advances, this sensation intensifies. When consumers cannot distinguish between human-made and machine-generated content, skepticism becomes a default response.

This does not mean digital advertising will disappear. It means its influence will be filtered through doubt.

Trust has quietly become one of the most valuable and fragile assets in modern advertising.

Physical Presence Signals Legitimacy

A billboard, a transit placement, or a venue screen exists in the physical world. It is not generated dynamically. It does not disappear when you scroll. It occupies space that everyone can see.

OOH exists outside this ambiguity. This physicality carries weight.

To show up in real space, a brand must commit resources. It must choose locations. It must exist publicly rather than algorithmically. That commitment signals legitimacy. Consumers may not articulate this consciously, but they understand it intuitively.

Trust Is Reinforced Through Shared Experience

Trust has quietly become one of the most valuable and fragile assets in modern advertising.

One of the most powerful aspects of OOH is that it is experienced collectively.

People see the same message in the same place. They reference it. They recognize it together. This shared exposure creates social validation.

Contrasting to digital, where digital advertising is increasingly individualized. Two people in the same room may see entirely different brand messages. There is no shared context.

And can you trust the deliverability itself? With so much MFA, fraud, and clickbait, digital has lost its edge in an increasingly more aware business world.

OOH restores that shared frame of reference. When a brand becomes part of a shared environment, it feels less like persuasion and more like presence.

Why AI Makes Physical Trust More Valuable

As AI-generated content becomes ubiquitous, authenticity becomes harder to signal digitally.

Brands will produce more content than ever. Consumers will trust less of it. In this environment, physical presence becomes a credibility anchor. It is harder to fake. It feels deliberate. It resists manipulation.

The more synthetic digital environments become, the more valuable grounded, physical channels will feel.

Trust Is Built Over Time, Not Optimized Instantly

Trust is cumulative.

It is built through consistency, repetition, and reliability. It cannot be optimized in real time or attributed cleanly to a single touchpoint.

OOH supports this process by showing up steadily in environments people trust. Commuting routes. Public spaces. Cultural venues.

These are not transactional moments. They are part of daily life.

Brands that invest in these environments benefit from the trust already embedded in them.

Why OOH Will Become a Strategic Asset

As trust becomes a defining factor in brand choice, OOH’s role will expand.

It will not replace digital channels. It will stabilize them. It will lend credibility to messages delivered elsewhere.

Brands with strong physical presence will find that their digital advertising converts more efficiently. Skepticism is lower when familiarity is already established.

OOH becomes the foundation on which other channels perform.

Trust Has Quietly Become The Most Valuable and Fragile Asset in Modern Advertising.

The future of advertising is not just about reaching people. It is about being believed.

In a world where content can be generated instantly and persuasion can be automated, trust becomes the true differentiator.

Out-of-home earns trust by existing in the real world, in shared spaces, over time.

As the advertising ecosystem becomes more synthetic, the most credible brands will be the ones that remain physically present.

That is why OOH will win the trust economy.

Search did not replace print because it was explained better. Social did not take share because it was more polite. Programmatic did not win because it respected existing workflows.

They won because a new generation of buyers refused to work the old way.

The same dynamic is now unfolding in out-of-home.

A Buyer Shaped by Platforms, Not Processes

The next generation of OOH buyers will not learn media through phone calls, rate cards, and relationship-based access. They will learn through interfaces.

They are fluent in dashboards, filters, and real-time feedback loops. They are accustomed to exploring inventory on their own, understanding pricing upfront, and launching tests without layers of approval or negotiation.

This does not make them impatient. It makes them modern.

Their expectation is not that everything be automated, but that nothing be opaque by default. They want to see before they commit. They want to test before they scale. They want to understand the system well enough to advocate for it internally.

OOH has historically struggled to meet these expectations, not because it lacks value, but because its infrastructure was built for a different era of buying.

Impatience as a Signal, Not a Flaw

It is easy to dismiss this generation as demanding or unrealistic. But impatience is often a proxy for opportunity.

When buyers push back against friction, they are not rejecting the channel. They are signaling unmet demand. They want OOH to work. They believe in its impact. They simply cannot justify the time, uncertainty, and effort required to access it compared to other channels.

Every additional email thread, delay, or manual step increases the likelihood that OOH is deprioritized, not because it is ineffective, but because it is inconvenient.

Friction does not slow buyers down equally. It filters them out.

The next generation of OOH buyers are not patient. This is a signal to listen to.

The Hidden Cost of Legacy Workflows

Access to inventory was limited. Information was asymmetric. Planning was slow by necessity. Relationships served as both gatekeepers and quality control.

That world no longer exists.

Inventory is abundant. Formats are diverse. Demand comes from a broader range of advertisers. The bottleneck is no longer supply. It is access.

When access remains slow, the industry unintentionally effectively blocks out:

• Smaller and mid-sized brands

• Experimental budgets

• Digital-native teams

• Diverse creative ideas

This exclusion is not ideological. It is structural.

Why Speed Matters Strategically, Not Just Operationally

Speed is often framed as a convenience. In reality, it is strategic.

Modern marketing organizations operate in short cycles. Campaigns are planned and launched quickly. Budgets are reallocated dynamically. Creative is tested and iterated continuously.

Channels that cannot participate in this cadence are sidelined, regardless of effectiveness.

OOH’s historical planning cycles make it difficult to:

• Test new markets

• Experiment with creative

• Respond to cultural moments

• Align with fast-moving digital campaigns

• Open accessibility to small and mid-market businesses

This is not a problem of imagination. It is a problem of tooling.

The next generation is not asking OOH to change what it is. They are asking it to change how it is accessed.

Transparency Enables Advocacy

The next generation of buyers is not just buying media. They are selling it internally.

They must justify budget decisions to finance teams, performance marketers, and executives who expect clarity and speed. They need to explain what they are buying, why it matters, and how it fits into the broader strategy.

When inventory is opaque and timelines are unpredictable, buyers struggle to advocate for OOH. Transparency is not about removing human expertise. It is about empowering buyers to make informed decisions and build confidence across organizations.

The Industry Does Not Need to Defend Itself

For years, the industry response has been defensive. Explaining why OOH takes time. Why relationships matter. Why complexity is unavoidable.

These explanations may be accurate, but they miss the point.

The next generation is not asking OOH to change what it is. They are asking it to change how it is accessed.

They do not want less expertise. They want less friction.

A Generational Opportunity

This moment is not a threat to OOH. It is an invitation.

The buyers coming into the market are curious, creative, and eager to experiment. They want to bring OOH into integrated media strategies. They want to combine it with digital, experiential, and emerging formats.

The industry can either meet them halfway or watch them allocate budgets elsewhere.

Growth does not come from convincing buyers to slow down. It comes from building systems that let them move forward.

The next generation of OOH buyers is not patient.

The next generation of OOH buyers is not patient. That is not a problem to solve. It is a signal to listen to.

Their impatience reflects belief in the channel’s potential and frustration with its accessibility. Addressing that gap will unlock not just efficiency, but growth.

OOH does not need to be explained better.

It needs to be easier to enter.

And the buyers who demand that change are doing the industry a favor.

It is struggling because it is hard to access.

Most brands understand the value of OOH. The impact is real. The memorability is real. The ability to show up in the physical world is something digital media simply cannot replicate.

Yet despite all of that, OOH is often the last channel considered or skipped entirely.

The reason is not performance. It is process.

The Buying Experience Is Still Fragmented and Complex

The OOH landscape has expanded significantly. Today it includes billboards, bars, taxis, campuses, venues, trucks, experiential placements, drone shows, and so much more. But buying across these formats still feels disconnected.

Advertisers are often required to:

• Reach out to multiple vendors just to understand what inventory exists

• Wait days or weeks for pricing and availability

• Manage separate workflows for each format

• Reconcile inconsistent specs, timelines, and reporting

• Platforms are difficult to use for small to mid-market businesses

And, for the centralized, self-serve platforms existing today, they are overly complicated for small to mid-market businesses (too many maps, signs, and levers that drag out the process).

OOH becomes underutilized, not because it lacks value, but because it lacks ease-of-use, speed, and accessibility.

OOH Has Not Kept Up With How Teams Work Today

Modern marketing teams operate with speed and flexibility. Campaigns are launched quickly, tested, refined, and adjusted in real time. Media planning is centralized, data-driven, and increasingly iterative.

Most of OOH buying still relies heavily on:

• Manual RFPs

• Static plans

• Long lead times

• Limited ability to test or adjust

• Confusing UI

• Drawn-out, overly complex platforms

For digital-first brands, this mismatch creates friction. Especially for the SMB market. Not because OOH does not belong in the mix, but because it does not fit cleanly into existing workflows.

The Real Cost Is Missed Opportunity

The biggest issue is not inconvenience. It is what gets lost as a result.

When OOH is difficult to buy:

• Brands test fewer ideas

• Emerging formats struggle to scale

• Smaller advertisers are effectively locked out

• Media plans skew conservative

OOH becomes underutilized, not because it lacks value, but because it lacks ease-of-use, speed, and accessibility.

The Industry Does Not Need Reinvention

The inventory exists. The operators exist. The creativity exists.

What is missing is infrastructure that makes OOH easier to discover, easier to buy, and easier to understand, while preserving what makes the channel powerful.

Until that gap is addressed, OOH will continue to punch below its weight.

Visibility today means presence—showing up consistently, authentically, and in the places that matter most to your audience.

There is no shortage of content predicting how artificial intelligence will alter our species. From our workplace to our home, there is no fighting the drastic change to our identity that artificial intelligence is manifesting. Tasks that once required hours of human effort are now completed in seconds, and entire industries are being reimagined in real time.

As a result of this upheaval, people are gravitating toward what feels real.

As more of work becomes automated, people will seek people. Human connection—unfiltered, unscripted, and shared in the moment—is becoming more valuable, not less. Experiences that engage the senses and create memories are increasingly seen as an antidote to the digital saturation of everyday life.

This shift is evident everywhere. Live music, packed stadiums, neighborhood trivia nights, local markets, and world travel are all thriving as people reclaim in-person experiences. These moments aren’t just entertainment; they’re touchpoints of community and identity. They’re where conversations happen, loyalty forms, and stories are shared long after the moment has passed.

Wherever your customer may go, Atrium helps your brand be seen along every journey.

By helping brands integrate seamlessly into real-world experiences, Atrium helps every message travel alongside your customer—whether they’re commuting, exploring, celebrating, or connecting. It’s not about interrupting the journey; it’s about enhancing it, becoming a natural part of the environments your customers already value.

In an age defined by artificial intelligence, the most powerful differentiator is still human connection. Brands must bridge the gap between innovation and authenticity, ensuring they remain visible, relevant, and present wherever customers choose to go.

Because no matter how advanced technology becomes, people will always remember how a brand made them feel—especially in the moments that matter most.

-Team Atrium

It was because we thought it was undervalued.

OOH has always been one of the most powerful ways to show up in the real world. It shapes culture, creates memory, and gives brands a presence you simply can’t scroll past. But despite that power, the way OOH is bought has barely evolved, especially compared to every other major advertising channel.

As people who’ve spent our careers working with brands, agencies, and operators, we kept running into the same friction points over and over again. Incredible inventory. Incredible impact. But a buying process that felt slow, fragmented, and far harder than it needed to be.

That gap is why Atrium exists.

The Problem We Kept Seeing

Out-of-home has expanded dramatically. Today, it’s not just billboards - it’s bars, taxis, campuses, drones, trucks, venues, and formats that didn’t exist a few years ago.

Yet most advertisers still have to:

• Email multiple vendors just to understand availability

• Wait days or weeks for pricing

• Stitch together buys across different platforms and processes

• Interpret inconsistent reporting after campaigns end

For digital native brands and modern marketing teams, this creates a real barrier. Not because they don’t want OOH, but because it doesn’t fit cleanly into how they plan and execute media.

We kept asking ourselves a simple question: Why should the most tangible medium feel the least accessible?

What We’re Building at Atrium

Atrium is a self-serve out-of-home platform designed to make buying real-world ads easier, faster, and more transparent.

We’re building a platform where advertisers can:

• Discover OOH inventory across formats and geographies in one place

• Launch campaigns without endless back-and-forth

• Combine traditional placements with newer formats in a single plan

• Understand performance through clean, consistent reporting

The goal is to turn OOH into a channel just like digital - to give brands the tools to move faster and think bigger in the real world.

Why Now

OOH is having a moment, and it’s not by accident.

Digital channels are more crowded and more expensive than ever. Attention is fragmented. With so much fraud, measurement is questionable. Against this backdrop, people are seeking people - returning to offices, events, campuses, nightlife, travel hubs. The real world is noisy again, and that’s the opportunity.

We believe the next phase of OOH growth will be driven by brands that can test, iterate, and integrate physical media into their broader strategy, not just as a one-off awareness play, but as a true extension of their media mix.

That requires modern infrastructure.

How Atrium Fits Into the Future of OOH

We’re not focused on one format or one type of buyer. Atrium is being built for:

• Brands that want scale without losing local relevance

• Agencies that need speed and flexibility

• Operators who want better distribution without sacrificing control

Self-serve when it makes sense. Managed service when it matters. One platform that reflects how media is actually bought today.

Atrium is not flashy, but intuitive, modern, and built for momentum.

Join Us!

If you’re a brand, agency, or operator thinking about how OOH fits into the next few years of media, we’d love to have you along for the ride.

We’re just getting started. Reach out to us directly any time.

Can’t wait to see you in the real world!

We believe that people are moving increasingly outdoors and to in-person experiences. As more of work becomes automated, people will seek people. From live music to sports, neighborhood trivia to world travel, Atrium helps you be where your customers are. Whatever the journey, be there along the way.

Meet Atrium - the easiest way to buy outdoor advertising.

Atrium is built for brands of every size. All of out-of-home in one place. Reach people outdoors with 400m+ weekly impressions across 1.5m+ screens.

Access inventory across all outdoor advertising. Analytics, creative, and editing live campaigns all in one platform. Atrium is built with live pricing - to reflect real-time pricing based on location, screen type, and time of day.

Whatever the Journey, Be There Along the Way.

Atrium is a self-serve out-of-home platform designed to make buying real-world ads easier, faster, and more transparent.

We’re building a platform where advertisers can:

• Discover OOH inventory across formats and geographies in one place

• Launch campaigns without endless back-and-forth

• Combine traditional placements with newer formats in a single plan

• Understand performance through clean, consistent reporting

The goal is to turn OOH into a channel just like digital - to give brands the tools to move faster and think bigger in the real world.

Join Us!

If you’re a brand, agency, or operator thinking about how OOH fits into the next few years of media, we’d love to have you along for the ride.

We’re just getting started. Reach out to us directly any time.

Can’t wait to see you in the real world!

-Team Atrium

Atrium is pioneering nightly drone entertainment - built for any creator, small business, or artist.

Meet Atrium

Here’s our elevator pitch:

• Nightly drone shows

• Content changes nightly

• Stories with shared ad slots nightly

• Cities around the country every night

• Pick and choose when you run

• 3D animations, 360 degree movement

• Unmatched viewability (seen 2-5 miles away)

• Measurement and retargeting

Book a Time to Chat

Editorial

In our last edition, we discussed Tube drones, a long-awaited FAA milestone, and Buffett's Berkshire Hathaway buys a considerable stake in the out-of-home giant, Lamar

Read The Oracle of Baton Rouge

Food from Above. Boulder PD gets drones, Clear Channel Earnings, and how your next DoorDash meal will be served hot via drone.

Industry Insights

• Boulder PD Leans on Drones as First Responders – The Boulder Police Department is expanding drones for public safety, deploying them as first-response tools in active situations. This signals a shift in how drones are viewed: not just as tech novelties, but as critical infrastructure. Read more from 9NEWS.

• Clear Channel Earnings: Up and to the Right. After struggling in the years following Covid, the out-of-home media owner is looking at a 4.8% revenue increase in the first half of this year compared to the same period in 2024. Explore coverage at 16:9

• Food from Above. GoTo Foods Launches Drone Delivery in Dallas/Fort Worth with Wing and DoorDash. Learn more from Dronelife.

Product Updates and What’s Coming Next

• One-Click Packages - Activate packages of Atrium Shows around the country, all with a single-click.

• Reach Customers Before and After the Show - Warm up your drone messaging by reaching potential customers in your area with digital ads across streaming platforms, websites, and apps.

• Atrium Studios - Templated based drone animations for advertisers, birthdays, and sky messaging.

Find Your Place in the Sky

See our live inventory by clicking the link below.

See Live Locations

Atrium is pioneering nightly drone entertainment - built for any creator, small business, or artist.

Meet Atrium

Here’s our elevator pitch:

• Nightly drone shows

• Content changes nightly

• Stories with shared ad slots nightly

• Cities around the country every night

• Pick and choose when you run

• 3D animations, 360 degree movement

• Unmatched viewability (seen 2-5 miles away)

• Measurement and retargeting

Book a Time to Chat

Editorial

In our most recent piece, Drop, Cover, and Drone, we shared how Japan looks to a future of drones after a record-breaking 8.8 magnitude earthquake.

Read Drop, Cover, and Drone

The Oracle of Baton Rouge. Tube drones, a long-awaited FAA milestone, and Buffett's Berkshire Hathaway buys a considerable stake in the out-of-home giant, Lamar. .

Industry Insights

• The Main Event has Landed - FAA Publishes BVLOS NPRM: a watershed moment for the drone industry. Read the statement from the FAA.

• Meet Tube Drones - DefendEye is designed to deploy in less than 10 seconds from a portable tube. Once launched, the onboard AI system takes over navigation, scanning, detection, and tracking functions without requiring direct pilot input. Learn more from DefendEye.

• The Oracle of Baton Rouge - Buffett's Berkshire Hathaway buys a considerable stake in the out-of-home giant, Lamar. Get the analysis from Billboard Insider.

Product Updates and What’s Coming Next

• Referral Program - Share Atrium with people you know to earn referral and affiliate earnings.

• One-Click Packages - Activate packages of Atrium Shows around the country, all with a single-click.

• Atrium Studios - Templated based drone animations for advertisers, birthdays, and sky messaging.

Find Your Place in the Sky

See our live inventory by clicking the link below.

See Live Locations

Atrium is pioneering nightly drone entertainment - built for any creator, small business, or artist.

Meet Atrium

Here’s our elevator pitch:

• Nightly drone entertainment

• Cities around the country every night

• Pick and choose when you run

• 3D animations, 360 degree movement

• Unmatched viewability (seen 2-5 miles away)

• Measurement and retargeting

Book a Time to Chat

Editorial

In our most recent edition, we introduced nightly drone entertainment.

Tour the Platform

Drop, Cover, and Drone. After a record-breaking 8.8 magnitude earthquake, Japan looks to a future of drones.

Industry Insights

• How Drone Racing Led to More Defense Spending - With small drone systems responsible for causing an estimated 70% to 80% of all damage to enemy forces in the War in Ukraine, read how drone racing is leading to the model for future combat operations. See how from Dronelife.

• Double-Digit-Growth for JCDecaux in North America - With +12.2% digital revenue growth in first half of 2025 on the back of a widening digital and airport footprint. Analyze the results from JCDecaux.

• Drop, Cover, and Drone - After a record-breaking 8.8 magnitude earthquake, Japan looks to a future of drones. Read more from Dronelife.

Product Updates and What’s Coming Next

• Reach Customers Before and After the Show - Warm up your drone messaging by reaching potential customers in your area with digital ads across streaming platforms, websites, and apps.

• Atrium Studios - Templated based drone animations for advertisers, birthdays, and sky messaging.

Find Your Place in the Sky

See our live inventory by clicking the link below.

See Live Locations

Meet Atrium - The Fast, Easy, and Affordable way to Buy the Sky

Atrium is pioneering nightly drone entertainment - built for any creator, small business, or artist.

Meet Atrium

Here’s our elevator pitch:

• Nightly drone entertainment

• Cities around the country every night

• Pick and choose when you run

• Upload or easily design creative

• Unmatched viewability (seen 2-5 miles away)

• Measurement and retargeting

Book a Time to Chat

Editorial

In our most recent edition, we introduced Phone to Drone - the ability to share your message in the sky straight from your device.

Meet Phone to Drone

The Night Sky, Open for Business. Atrium is pioneering nightly drone entertainment - built for any creator, small business, or artist.

Industry Insights

• The Night Sky, Open for Everyone - Meet nightly drone entertainment. Atrium unveils a new marketing site with a focus on accessibility. Try Atrium for free.

• Where Out-of-Home CPMs Stand - According to Solomon Partners' Q1 2025 report, with average CPMs between $2 and $9, advertisers using out-of-home get the lowest cost per thousand impressions (CPM) compared to major channels. See the analysis from Solomon Partners.

• Outdoors, Down Under - Australia’s out of home (OOH) industry recorded net media revenue of $363.6 million in Q2 2025, a 19.36% increase from $304.6 million in the same period last year. Read more from Mediaweek.

Product Updates and What’s Coming Next

• New Marketing Site with Logged-Out Platform (Live!) - Unveiling our newest version of our site, offering a more accessible creation flow.

• Atrium Studios - Templated based drone animations for advertisers, birthdays, and sky messaging.

Find Your Place in the Sky

See our live inventory by clicking the link below.

See Live Locations

Meet Sky Billboards —the First Platform to Buy the Sky.

Atrium is the fast, easy, and affordable way to buy drone billboards.

See What We're Building

Here’s our elevator pitch:

• Monthly Billboards - Month long installations in major cities around the world.

• Global Scale - Run campaigns globally in a single market or multiple cities from one platform.

• Unmatched Viewability - Sky billboards are visible up to 5 miles away, ensuring maximum exposure in targeted areas.

• Measurement and Retargeting - Third-party measurement with retargeting activation through programmatic partners.

Book a Time to Chat

Editorial

Last week, we highlighted the burgeoning 13% CAGR drone light show market that is expected to grow to $5 Billion by 2034 - with an estimated 40% market share in North America, 30% in Europe, and 20% in Asia.

Read - The $5bn Growth Curve

Phone to Drone: Atrium 2.0. Messaging in the sky directly from your phone.

Industry Insights

• Drone to Phone - Atrium is pioneering the first way to purchase drone messaging directly from your phone. Meet the fast, easy, and affordable way to buy the sky. Try Atrium for free.

• 59-Minute Flight Time - DJI Launches Matrice 400 Enterprise Drone with 59-minute single use flying time. Learn more from DJI .

• How Automated Systems Are Transforming Emergency Response - Public safety officials and private companies are increasingly turning to drone-in-box solutions to respond to emergency situations quickly and safely. Read more from DroneLife.

Product Updates and What’s Coming Next

• Logged-Out Platform with Supply (Live!) - Our latest push offers direct from phone sky messaging.

• Atrium Studios - Templated based drone animations for advertisers, birthdays, and sky messaging.

Find Time to Chat

Let’s chat. We’re excited to connect!

Book a Time to Chat

Meet Sky Billboards —the First Platform to Buy the Sky.

Atrium is the fast, easy, and affordable way to buy drone billboards.

See What We're Building

Here’s our elevator pitch:

• Monthly Billboards - Month long installations in major cities around the world.

• Global Scale - Run campaigns globally in a single market or multiple cities from one platform.

• Unmatched Viewability - Sky billboards are visible up to 5 miles away, ensuring maximum exposure in targeted areas.

• Measurement and Retargeting - Third-party measurement with retargeting activation through programmatic partners.

Book a Time to Chat

Editorial

In case you missed it, check out our editorial for the week. Last week, we highlighted the future of outdoor communication with fixed location aerial billboards.

Read Buy the Sky

The $5bn Growth Curve : Behind a 13% CAGR, the drone light show market is expected to grow to $5 Billion by 2034 - with an estimated 40% market share in North America, 30% in Europe, and 20% in Asia.

Industry Insights

• 13% CAGR, the Drone Light Market is Expected to Grow to $5 Billion by 2034 - Opportunities abound, emphasis on developing AI-driven choreography and real-time flight corrections to enhance show complexity and reliability. See the full report here.

• Walmart Expands Drone Delivery - Customers in Atlanta, Charlotte, Houston, Orlando, and Tampa will be able to receive their Walmart orders by drone. The companies will also add more delivery hubs in the Dallas-Fort Worth area, where they already serve customers from 18 Supercenters.. Learn more from Flying.

• Drones for First Responders Act - Revenue generated from these tariffs will fund a grant program for first responders, critical infrastructure providers, and farmers. The program is designed to offset the cost of transitioning to drones manufactured and assembled in the U.S. or allied countries, ensuring that public safety agencies are not financially disadvantaged by the policy shift. Read more from DroneLife.

Product Updates and What’s Coming Next

• Logged-Out Platform with Supply - Our freshest push later this week will offer improved usability and better campaign planning tools.

• Programmatic Integration - Connecting directly into 3O+ demand side platforms to offer activation to major brands and agencies.

• Atrium Studios - Templated based drone animations for advertisers.

Find Time to Chat

Let’s chat. We’re excited to connect!

Book a Time to Chat

Meet Sky Billboards —the First Platform to Buy the Sky.

Atrium is the fast, easy, and affordable way to buy drone billboards.

See What We're Building

Here’s our elevator pitch:

• Monthly Billboards - Month long installations in major cities around the world.

• Global Scale - Run campaigns globally in a single market or multiple cities from one platform.

• Unmatched Viewability - Sky billboards are visible up to 5 miles away, ensuring maximum exposure in targeted areas.

• Measurement and Retargeting - Third-party measurement with retargeting activation through programmatic partners.

Book a time to chat

Product Updates and What’s Coming Next

• Inaugural Billboards - Los Angeles and Orlando.

• Updated Platform with Supply - Our freshest push will offer improved usability and better campaign planning tools.

• Programmatic Integration - Connecting directly into 3O+ demand side platforms to offer activation to major brands and agencies.

Editorial

In case you missed it, check out our editorial for the week. Last week, we highlighted the intricacies of laws facing the drone industry.

Drone Law and Order

The Shameless Plug: Fixed location aerial billboards are the future of outdoor communication.

Industry Insights

• America’s Pastime: Screens - Learn how a new screen type is helping shape a the stadium experience in Sacramento See how on Digital Signage Today.

• A Foreclosure, a Publicly-Traded Company, and a Lot in Detroit - A more technical read, learn how easements provide more protection than leases against tax foreclosure. Read the editorial from Billboard Insider.

• Drones as Helicopters - Learn how SiFly to build drones designed like to perform like mini-helicopters. Learn more.

Find Time to Chat

Let’s chat. We’re excited to connect!

Book a time to chat

Meet Sky Billboards —the First Platform to Buy the Sky.

Atrium is the fast, easy, and affordable way to buy monthly drone billboards.

See What We're Building

Here’s our elevator pitch:

• Monthly Billboards - Month long installations in major cities around the world.

• Global Scale - Run campaigns globally in a single market or multiple cities from one platform.

• Unmatched Viewability - Sky billboards are visible up to 5 miles away, ensuring maximum exposure in targeted areas.

• Measurement and Retargeting - Third-party measurement with retargeting activation through programmatic partners.

Book a time to chat

Product Updates and What’s Coming Next

• Programmatic Integration - Connecting directly into 3O+ demand side platforms to offer activation from major DSPs.

• Automate Creative Preview - See a preview of any creative in the sky directly within the platform.

• Updated Platform - Our freshest push will offer improved usability and better campaign planning tools.

Editorial

In case you missed it, check out our editorial for the week. Last week, we highlighted the current state of the Out-of-Home industry - read how the 2025 M&A market is shaping up.

Read The State of the Billboards

Drone Law and Order: As drones become increasingly common in urban environments, for a variety of uses, see how different industries manage the complexities of city and federal regulations.

Industry Insights

• Drone Law and Order - As drones become more prevalent in cities across a broad swath of applications, see how different industries navigate city and federal laws. Learn more on working alongside New York City here.

• How U.S. Drone Manufacturers Are Building a Future Onshore - Greater standardization would simplify production, improve interoperability, and mirror the efficiencies seen in industries like automotive manufacturing. See how from DroneLife.

• Self-serve at Intersection - Intersection and LinkNYC bring self-serve ad buying to New York City’s small business community. Read the release from Intersection.

• The Ad Network at the Pump - Learn how Detroit-based GSTV is becoming the preeminent video network targeting audiences who are refilling at the pump, reaching more than 29,000 fuel and convenience sites. Learn more from CSP.

Find Time to Chat

Let’s chat. We’re excited to connect!

Book a time to chat

Meet Sky Billboards —the First Platform to Buy the Sky.

Atrium is the fast, easy, and affordable way to buy monthly drone billboards.

See What We're Building

Here’s our elevator pitch:

• Monthly Billboards - Month long installations in major cities around the world.

• Global Scale - Run campaigns globally in a single market or multiple cities from one platform.

• Unmatched Viewability - Sky billboards are visible up to 7 miles away, ensuring maximum exposure in targeted areas.

• Measurement and Retargeting - Third party measurement with retargeting activation through programmatic partners.

Book a time to chat

Product Updates

Since our last update, our greatest release yet:

• Upstate New York - Adding Saratoga Springs to our billboard offering.

What’s Coming Next

• Programmatic Integration - Connecting directly into 3O+ demand side platforms to offer activation from major DSPs.

• Automate Creative Preview - See a preview of any creative in the sky directly within the platform.

Editorial

In case you missed it, check out our editorial for the week. Last week, the flagship post of our weekly roundup highlighted by an update from OAAA in Boston.

Read From Boston with Love

The State of the Billboards: Widely considered the litmus test for the Out-of-Home industry, see how the 2025 M&A market is shaping up.

Industry Insights

• How Amsterdam Stays Different - Unlike other third-party managed airports, a process ubiquitous in the U.S., Schiphol runs their own network; welcoming 67 million passengers in 2024. See more from 16:9 here.

• The State of the Billboard Market - See how 2025 is shaping up for the billboard market. Read the Billboard Insider interview here.

• Flying to a City Near You - After years of anticipation and industry advocacy, the U.S. is finally seeing movement on a federal rule that could transform commercial drone operations: the Beyond Visual Line of Sight (BVLOS) rule. Learn about the most recent legislative updates on Drone Life.

Find Time to Chat

Let’s chat. We’re excited to connect!

Book a time to chat

Meet Sky Billboards —the First Platform to Buy the Sky.

Atrium is the easiest way to buy monthly drone billboards in one platform.

See What We're Building

Here’s our elevator pitch:

• Monthly Billboards - Month long installations in major cities around the world.

• Global Scale - Run campaigns globally in a single market or multiple cities from one platform.

• Unmatched Viewability - Sky billboards are visible up to 7 miles away, ensuring maximum exposure in targeted areas.

• Measurement and Retargeting - Third party measurement with retargeting activation through programmatic partners.

Book a time to chat

Product Updates

Since our last update, our greatest release yet:

• Sky Billboards Coming to a City Near You - Book your ad or message in Los Angeles, San Diego, Phoenix, Atlanta, Salt Lake City, Miami, and Orlando.

What’s Coming Next

• Programmatic Integration - Working alongside supply partners to connect directly into 3O+ demand side platforms to offer activation from major DSPs. More to follow!

Editorial

In case you missed it, check out our editorial for the week. This week, we welcome Atrium to the world!

Read Hello, World!

From Boston with Love: Recapping the annual summit of the Out-of-Home world.

Industry Insights

• From Boston with Love - Read the recaps of the annual AOOH summit from 16:9 and Billboard Insider.

• 10,500 Drones Light Up Vietnam - Learn more about a massive scale production and its future implications. See the Sixteen-Nine piece here.

• Up and to the Right - JCDecaux reports record Q1 revenue of nearly $1bn. Learn more from Digital Signage Pulse.

Find Time to Chat

Find time to chat here. We’re excited to connect!

Book a time to chat