The State of the Billboards - Weekly Roundup (May 18)
Widely considered the litmus test for the Out-of-Home industry, see how the 2025 M&A market is shaping up.
Meet Sky Billboards —the First Platform to Buy the Sky.
Atrium is the fast, easy, and affordable way to buy monthly drone billboards.
Here’s our elevator pitch:
Monthly Billboards - Month long installations in major cities around the world.
Global Scale - Run campaigns globally in a single market or multiple cities from one platform.
Unmatched Viewability - Sky billboards are visible up to 7 miles away, ensuring maximum exposure in targeted areas.
Measurement and Retargeting - Third party measurement with retargeting activation through programmatic partners.
Product Updates
Since our last update, our greatest release yet:
Upstate New York - Adding Saratoga Springs to our billboard offering.
What’s Coming Next
Programmatic Integration - Connecting directly into 3O+ demand side platforms to offer activation from major DSPs.
Automate Creative Preview - See a preview of any creative in the sky directly within the platform.
Editorial
In case you missed it, check out our editorial for the week. Last week, the flagship post of our weekly roundup highlighted by an update from OAAA in Boston.
The State of the Billboards: Widely considered the litmus test for the Out-of-Home industry, see how the 2025 M&A market is shaping up.
Industry Insights
How Amsterdam Stays Different - Unlike other third-party managed airports, a process ubiquitous in the U.S., Schiphol runs their own network; welcoming 67 million passengers in 2024. See more from 16:9 here.
The State of the Billboard Market - See how 2025 is shaping up for the billboard market. Read the Billboard Insider interview here.
Flying to a City Near You - After years of anticipation and industry advocacy, the U.S. is finally seeing movement on a federal rule that could transform commercial drone operations: the Beyond Visual Line of Sight (BVLOS) rule. Learn about the most recent legislative updates on Drone Life.
Find Time to Chat
Let’s chat. We’re excited to connect!